Free Express Delivery  |  Same Day Delivery Available throughout UAE  |  Free Returns  |  Price Match Guarantee  |  Prices include all taxes & duties


Boutique 1 is a luxury fashion retailer with a distinct point of view. We offer a carefully curated edit of the world’s most coveted designers online and across our global network of stores. Boutique 1 is renowned for unparalleled customer service, exclusivity and its pioneering spirit. Launched in 2003 as the UAE’s first high-fashion multi-brand concept, the business has evolved into a leading global luxury fashion player. Our key brands include – The Row, Elie Saab, Missoni, Giambattista Valli, Oscar de la Renta, Proenza Schouler, Rochas, Peter Pilotto, Erdem and many more.

Boutique 1 Sloane Square London

Our relaunched website includes a host of new features including faster check-out, seamless omni-channel shopping, hot-off-the-press Fashion Insider content and improved shipping. We offer express global delivery with free express delivery to the UK and the UAE, same-day delivery available in London and the UAE, and a click and collect service. You can also shop seamlessly between our online and offline stores in four different currencies - GBP, EUR, AED and USD.

Register an account with us and you will be able to view your full purchase history, raise a return, reserve items from one of our boutiques and book a personal stylist appointment in store. Our B Loyal rewards programme also enables our most faithful customers to earn and redeem rewards credit every time they shop - click here for details.


As well as online, Boutique 1 operates a network of retail stores across the Middle East and in the UK. Its most recent store, a flagship on London’s Sloane Street, exudes the pared-back elegance the brand has become synonymous with and also houses a contemporary café, April’s.

Our Middle Eastern stores are located within key fashion hubs - Mall of the Emirates in Dubai, Yas Mall, Abu Dhabi and the Central District on Park Avenue, Beirut. Each store attracts the most discerning shoppers, thanks to the unique and edited collections from world renowned designers, many of which are exclusive to Boutique 1.

Boutique 1 Sloane Square London In Store
Boutique 1 Sloane Square London In Store

Whether you visit us in one of our stores or online, our commitment is first and foremost to customer service. Our in store personal shopping teams are at your service for every requirement from finding the right size to locating or reserving your most wanted items to a full makeover of your wardrobe.

You can contact them on: PHONE: +44 20 7118 0111 (London) or +971 4 448 3400 (U.A.E) or E-MAIL

"An unrivalled approach to curated luxury fashion and exceptional service is at the heart of the Boutique 1 philosophy.
We aim to bring this ethos wrapped up in a seamless shopping experience to all our customers whether online or within our bricks and mortar stores."

Ziad Matta Co-Founder / Co-CEO of Boutique 1