Y-3 is the most influential cooperation in sport and fashion to date with the launch of the spring-Summer 2003 Y-3 men’s and women’s collection. Since then Y-3 has grown into a major fashion force. The collaboration between designer Yohji Yamamoto and the authentic sports brand adidas has created a new market segment. Being the originator, Y-3 will be sure to define its future.

Yamamoto has described his collection as a personal inspiration – enriching creative lives and the future of great designing expectations. Yohji Yamamoto is amazingly playful, as a master tailor his skill is often put to work conjuring up wildly avant-garde silhouettes that conceal the wearer's form, creating a new shape altogether.

Constantly exploring the relationship between the masculine and the feminine, Yamamoto makes clothes for women with an artistic or intellectual bent. Raised by his mother, a self-employed seamstress working in postwar Japan, Yamamoto arrived at fashion after studying law at Keio University. In 1969, at the age of 26, he also got a degree in design from Bunkafukuso Gakuin, Tokyo's esteemed fashion training ground. For the next several years he worked out of the back of his mother's shop, and in 1977 showed his first collection in Tokyo, under the name Y's. In 1981, he moved his presentations to Paris; he accepted France's Chevalier de l'Ordre des Arts et des Lettres in 1994.

Global head of the adidas Brand and Creative Director Hermann Deininiger suggests that the success of Y-3 lies in an innovative commitment and real fusion of sport functionality and fashion elegance based on exceptional working relationship between the two companies.

Boutique 1 brings Y-3 to the Middle East with a flagship store in the ultimate shopping destination: the Mall of the Emirates.


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