Edun was founded by Ali Hewson and Bono in 2005 with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same.

Recently LVMH bought 49% stake in Edun. LVMH provides essential support, investment and infrastructure. The brand has been relaunched under the creative direction of Sharon Wauchob and the collection has evolved into an edgy and thoughtful full contemporary collection.

While Edun sources internationally, as it grows, so does its work in Africa as it actively works to increase trade. In 2008, together with the Wildlife Conservation Society (WCS) and Invisible Children the Conservation Cotton Initiative (CCI) was set up. It is a farming program that provides funding, training and enterprise support to cotton farmers and their families in Northern Uganda.

Currently Edun is sold globally in leading department and speciality stores.

Edun wants to use its voice to show the viability of trade with Africa and encourage others within the fashion industry to do business on the continent, creating long-term commercial and social development.