“The Chloé vision is not about one singular woman, but rather about the rich and varied personalities of all Chloé women”.

Chloé’s signature scent captures the creative, confident individuality of the contemporary woman with classic style. A fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic. French label Chloé was created as an alternative to the norm's strict adherence to haute couture.

Founder Gaby Aghion spotted a void in the market and the notion of Prêt-à-Porter was born. The list of past designers reads like a who's who of fashion's greatest, including Karl Lagerfeld, Stella McCartney and Phoebe Philo. British designer Hannah MacGibbon is the new creative director, look out for her refined take on easy glamour.