Allumer is a brand forged through friendship. Meaning ‘to light up’, Allumer is the luxury jewellery brand created by London-based designer, Natasha Leith Smith. Natasha says of the brand, ‘what started as just a present to my best friend was suddenly red-hot, she loved it so much, she showed it to her friends and now everyone wants one.

Described in Vogue as ‘the Rolls Royce of Friendship bracelets’ Allumer is stocked in selected boutiques across the UK, but is exclusive to Boutique 1 in Dubai. This year Smith has launched a selection of new pieces in aid of Jeans for Genes, a charity which raises money for the care and support of children with genetic orders, and research into the causes of these. These pieces include two unique 9ct yellow gold and 9ct white gold special pieces which remind the wearer of the charity and its aims.