Luxury Designer Fashion at Boutique 1


  • Out with the old and in with the new. What better place to start the replenishing process than  your wardrobe? Designers are making it easy to embrace a ‘new you’ for 2014, from metallics to crop tops, from pure whites to natural elements. Sea inspired prints and flirty florals will vie for attention, whilst technicolour pieces will make your wardrobe sing. Bold vivacity will be transitioning seamlessly through the season, bringing you a fresh look this spring.  Streamline your outfits by taking it tonal.

    Textured bright whites offset with bold saturated accents make up one of this seasons


    colour combo’s. What’s more, you’re invited to join the Gentleman’s Club for SS14 and embrace the razor sharp tailored suits on offer for the powerful woman.

    If you have been overwhelmed by the endless runway options, let us enlighten you to the A, B & C of dressing for SS14 with our simple trend guide.


  • Set your wardrobe into full bloom this spring by opting for a decadent tone of rich florals in technical fabrics. Add high octane panache by teaming with gold accessories and killer heels.

      Our advice to you, is to invest in designers of the moment; Erdem and Mary Katrantzou to really embrace alternative florals this season. Erdem offer sophisticated floral with high fashion designs in organza, whilst Mary Katrantzou lends a majestic world of scenery and flower fields for the more playful fashion enthusiast.


    Shop Now

  • An array of bold accessories accompanied endless models down the runway this season and are proving to be the bright way forward for this summer.

      There are times when an accessory doesn't just complete your outfit, it makes it. Be unique with Olympia Le Tan’s Great Gatsby book clutch or make a statement with Alaia’s cutout stud heels. Whether you opt for a high impact necklace, killer heels or bold hues, you’ll exude stand-out style. Minimum effort, maximum results!



  • It’s showtime for midriffs this season. Crop tops secured themselves as a key wardrobe staple when they made their first reappearance since the 90’s, during SS13. We’re excited to see that SS14 is putting the “C” back into crop as designers take it to a whole new level. With stiff, boxy cuts and crossover shapes, labels such as Temperley London and The Row, offer alternative ways to wear the crop this spring. Runways styled the crop top with a clever mix of high waisted wide leg trousers and low rise mini skirts. So whether you’re daring or modest, we can all crop our way to the top for SS14.



  • For pristine elegance, pay attention to key fabrics such as soft silks and lavish lace, they will add sensuality to your SS14 attire.

      One of the easiest ways to update your wardrobe this spring will be to keep it clean and work a head-to-toe white look. In contrast, the LBD is always a timeless fashion hero, however designer’s are also encouraging us to indulge in shades and prints that dare us to resist.  

    SS14 is predicted to be inked in strong blue as cobalt takes the lead in the colour palette stakes. Combined with a sea of fishy prints and other natural elements, it’s time to dive in head first with this trend.  

    For a clean silhouette, the most covetable separates are being reinvented in new proportions. Dare to step out of line in new circular designs and oversized garments.


  • We're already seeing SS14 trends surfacing before new season clothes hit the stores. These fashion forward ladies are debuting the trends straight off the runway with designers such as Peter Pilotto, Mary Katrantzou and Proenza.



    Shop Now
Out with the old and in with the new. What better place to start the replenishing process than  your wardrobe? Designers are making it easy to embrace a ‘new you’ for 2014, from metallics to crop tops, from pure whites to natural elements. Sea inspired prints and flirty florals will vie for attention, whilst technicolour pieces will make your wardrobe sing. Bold vivacity will be transitioning seamlessly through the season, bringing you a fresh look this spring.  Streamline your outfits by taking it tonal.

Textured bright whites offset with bold saturated accents make up one of this seasons colour combo’s. What’s more, you’re invited to join the Gentleman’s Club for SS14 and embrace the razor sharp tailored suits on offer for the powerful woman.

If you have been overwhelmed by the endless runway options, let us enlighten you to the A, B & C of dressing for SS14 with our simple trend guide.

SHOP the TREND

  • 1 of 8

    Tortoise Round Sunglasses

    THE ROW

    AED1,640

    SHOP NOW
  • 2 of 8

    Black T-Shell Grey Lens Sg

    THE ROW

    AED1,435

    SHOP NOW
  • 3 of 8

    Petra S/L Polo Neck Open Top

    THE ROW

    AED5,500

    SHOP NOW
  • 4 of 8

    Notterly Leather Legging

    THE ROW

    AED9,325

    SHOP NOW
  • 5 of 8

    Nikun S/L Matte Crepe Tank

    THE ROW

    AED3,055

    SHOP NOW
  • 6 of 8

    Ismenia Merino/Cashmere Top

    THE ROW

    AED5,660

    SHOP NOW
  • 7 of 8

    Linuk S/L Leather Rn Top

    THE ROW

    AED8,105

    SHOP NOW
  • 8 of 8

    Curlan Leather Skirt

    THE ROW

    AED8,345

    SHOP NOW