Luxury Designer Fashion at Boutique 1


  • W ith Men's Fashion Week in full swing, who better to speak to than fashion’s best critic, Bryanboy. The former web developer first began blogging in 2004 whilst vacationing in Moscow. Now ten years later, with a plethora of awards under his belt and an international front row fixture, Bryan has become a global internet sensation.

      Ultra-chic and in high demand, Boutique 1 was excited to meet Bryanboy and offer you an insight into the world of one of the most influential fashion bloggers of our time.

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  • “I really like how designers are styling cuffed trousers with dress shoes. I think the contrast is refreshing. This will be a big trend for SS14”

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    “This season we’ll see an urban twist on the traditional preppy look. Think statement sunglasses and mixed patterns.”

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  • “An element of sport, like sporty looks and separates, is really great.”

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    “I feel like so many designers are doing a lot of pieces that are inspired by a buttoned downshirt and they turn it into a dress. Or a shirt with an interesting sleeve.”

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  • Bryan began by telling us how and why he started his fashion blog in 2004. “The blog started 10 years ago, I went to Moscow Russia for a month and a half, I was on holiday. I thought to myself I have so many friends, what am I going to do? I don't want to send 200 emails to people while I'm on vacation, so I thought I would create a website where I really made a diary out of it. So it started from there, like a travel journal.”

    So what started as a daily diary for friends and family soon gained momentum and started to attract a wider audience. Bryan loves the fact that people from all backgrounds around the world find something interesting about what he has to say. “It's amazing how you meet people from different cultures, different backgrounds, whether they're wealthy, whether they're working, a student, or whatever age. I mean meeting people from all parts of the world to interact with and engage with, that has to be my favourite part [of my career]. At the same time, I mean, it's fascinating to know who reads me, because it's so diverse. How my sense of humor and my personality transcends to different backgrounds and different roots, for me that’s mind blowing!” Bryan’s blog has opened up many opportunities and given him many memorable experiences. We sit back and listen as he tells us about his first ever fashion show.


    “It was in London, the year was 1999, with a young designer, he created a swan dress for Bjork and she wore it at the oscars. It was the first time I saw everyone, even Anna Wintour, I saw all the ranking, who sits in the front row, all the British editors. The only reason I got into the show was because I bought so much stuff from this store in Soho that they offered me a ticket. There was no seat assignment there, I had a standing ticket. I was like 17 at the time, they put me in a standing situation, and my position was right in front of all the cameras, so every time there was a look, I'm standing there in every picture! It was back in the day, it was my first show, I was clueless. For me that was my most memorable show.”

    “I’m so fun to work with! I love me. I love you guys too, but I love me more!”

    Since his first show, Bryan has attended endless shows and met endless amounts of fashion prodigies. “I do like 100 shows a season. Twice a year; just for women's!” When we asked Bryan who the best person he has sat next to at Fashion Week, he had a very quick and simple reply of; Anna Wintour.

  • One of the key ways to survive Fashion Week is knowing the best places to hang out, eat and relax in between shows. With ten years experience in his back pocket, Bryan knows a thing or two about where to spend downtime. “In Milan, my favourite place is Nobu. I can totally relax there. In Paris, I love Castiglione, they have the best burgers in town. After doing a show, I just want to eat a burger! New York though, There's no time to eat. You always just eat on the go or at the dinners. My car in New York has everything. I have a suitcase everyday in the back of the car, because you have to change outfits. My car is kind of like my house, I can eat there, I can drink there, phone chargers are there, I can sit on my laptop, so my car is one of my favourite places in New York.”

      The four big fashion cities; New York, London, Paris and Milan are all so diverse in scene that we were interested to find out which Fashion Week Bryan likes the most. “They’re so different from one another, I mean I love Milan. All the editors hate Milan but I love it because it's so compact, all the shows are so near to each other so it's really not hard to get around. In New York, you have to go up, you have to go down, but Milan is really great, because it's the perfect city with the

    balance between creativity and commerce. All the big brands are there, for what it's worth, it's really commercial. Milan's my favourite for sure.”

    Bryan defines his personal style as eclectic and eccentric and believes that your style should be personal to you. “I mean it's how fashion should be, what you put on your body and what you wear should be a reflection of your personality, it's an extension of yourself.”

      Over the years, the way we express ourselves through fashion has become more and more important within society. We asked Bryan how he thinks this will of evolved in 100 years time. “People, nowadays dress up because of their lifestyles, people are more laid back and casual. Sixty years ago, in the ‘40s everybody had a uniform, everybody had the same suit. But I think 100 years from now it's going to be more futuristic and the fabrics are going to be so different because it's going to be based on technology.”

    “All the editors hate Milan, but I love it...”


  • “My days starts at 5/6 in the morning when I wake up. And then I would have a morning coffee, start doing my emails, start editing my pictures. Then by 8 o'clock I start to get dressed. I go to my first show at 9 and then I do back to back shows and appointments, in a day I could do 7 shows and then 4/5 accessory appointments, because some brands don't have shows. So from 9am to 10pm- 12 hours I am literally seeing things. And then you have all the dinners. So I'll go to 3 or 4 dinners, you don't really eat dinner but you go there, say hi to everyone and pay your respects, have a little bit of something and then you go to the parties. I don't really do so many parties these days, I only go to 1 or 2 per week, because my day starts so early, so by the time I go home, at around 2am in the morning, I have to wake up at 5am and it starts all over again; for a whole month!”

  • “I love the urban contemporary feel of Acne and their balance between casual street wear and runway fashion.”

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    "I love the quality  and textured patterns of Missoni. I really feel that Missoni have re-defined knitwear in the fashion world."

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    “Well Ray-ban is just iconic. They are so easy and emulate effortless-cool.”

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    “You can always rely on Common Projects to offer sleek luxury footwear that is cool but understated.”

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  • “Phillip Lim makes my daily clothes, I wear a lot of Phillip Lim. He's really contemporary, relevant and on point.” 

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    “I have such a weakness for Missoni, I love the patterns and the knits. The colours are timeless because they don't reflect a trend, they really reflect the DNA of the house, they are very consistent.”

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    “I love Alexander Wang! His sense of style is real minimal and edgy. It's chic but at the same time it's so flexible, you can wear an Alexander Wang jacket or shoe with anything.”

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    “I love Oscar De La Renta, his designs are old school American glamour, like a really refined New York woman.”

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  • “Have a unique point of view.”


    “Always have a story to tell, a context and a narrative on every image that you take. You cannot stand there and take a picture and post it online, it has to have a reason why you're taking a picture. All of your content has to be relevant, it has to reflect, the times that we live in, and what's going on in your life.”


    “You have to bring your readers to a different place and inspire them. Be different from anybody else.”

With Men's Fashion Week in full swing, who better to speak to than fashion’s best critic, Bryanboy. The former web developer first began blogging in 2004 whilst vacationing in Moscow. Now ten years later, with a plethora of awards under his belt and an international front row fixture, Bryan has become a global internet sensation.   Ultra-chic and in high demand, Boutique 1 was excited to meet Bryanboy and offer you an insight into the world of one of the most influential fashion bloggers of our time. Read More u

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