Iconic is the only description that so aptly portrays the silk jersey wrap dress, arriving on the scene in 1972, it signaled the New Woman; a revolutionary concept of competing in a man's world while looking totally feminine. Within a couple of years the talented wrap dress Brussels-born creator Diane von Furstenburg appeared on the cover of Newsweek.

Married young to her first husband, the Austro-Italian Prince Egon von Fürstenberg, the designer lived a luxurious lifestyle encompassing family, business and the glitzy glamour of the high life. In the eighties she left the hustle and bustle of New York only to return later with confident designing skills to adapt the wrap dress to feature within the fashion circles of the younger generation.

In 2001, Diane von Furstenburg remarried entertainment mogul Barry Diller and became nationalized as a United States citizen. Currently, von Furstenberg contributes to the American fashion industry as is president of the Council of Fashion Designers of America, by day confidently helming an empire that now encompasses 22 retail boutiques and a bridge line.

The DVF look is one of the most clearly defined—and therefore recognizable—anywhere in the shopping world. The designer herself projects an elegance and sureness of vision that make her, still, the best image with which to market her own brand. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, luggage, accessories, fine jewelry, watches, fragrance, eyewear and rugs.

Boutique 1 will be opening its first flagship Diane von Furstenburg store in the Middle East’s Fashion Headquarters, the Mall of Emirates providing a seamless luxurious shopping experience.