SoBe is an upcoming Australian brand best known for its creative men’s shirts and was established in 2008 by Patrick Doueihi, Chris Daher and Rodney Daher. An abbreviation for South Beach, SoBe shirts take inspiration from designs in Miami boutiques and offer a vibrant take on the classic men's dress shirt. The shirts, worn equally well with shorts or under a sharp suit, feature signature accents including contrast topstitching as well as retro and ethno prints throughout the collar and cuff.




















