Missoni was founded in Gallarate, Varese, Italy in 1953 by Ottavio Missoni and his wife Rosita (Jelmeni) Missoni. The couple had three children and the whole family now runs the Missoni business, including their grandchildren.

Known worldwide for their exceptional pieces, the brand re-defined knitwear as a fashion statement by mastering intricate techniques to a fine art and creating an instantly recognisable Missoni look of textured patterns in luxuriously vibrant threads.