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ISSA

As Daniella Helayel, Brazilian born designer, FIT graduate, arrived in London in 1999 she found herself asking the question of where to find the perfect dress; Her answer? Design your own – and so Issa was born in 2001. The result is a label which focuses on creating dresses to make women feel comfortable, confident and chic with a motto “Issa is for all!” Issa dresses are truly 24/7 dresses. Daniella’s Brazilian roots are clear to see in her designs with the unexpected colours, natural shapes and striking prints in fantastically unique colour combinations.