IRO

IRO was founded by brothers, Arik and Laurent Bitton in 2004, where they introduced a new take on Parisian chic. The line shows casual and easy to wear clothes in luxurious fabrics and unique cuts.

The duo designers intend to convey a natural yet charming look to the urban woman. The line also has a pinch of edge that adds a twist to the classic standard Parisian look, making the IRO woman stand out from the crowd in an effortless way.