Born in Canada, London based designer Erdem Moralioglu is admired for the graceful,
watercolour prints that he designs himself on his Mac computer. Erdem's main goal is to make women beautiful.
Erdem's success began when studying fashion at Ryerson University in Toronto. He then moved to London where he studied at the Royal College of Art before relocating to New York to work with fashion designer Diane Von Furstenberg. Erdem later returned to Great Britain to launch his own label in 2005.
Erdem Moralioğlu’s eponymous label has won him countless awards – including the prestigious British Fashion Council/Vogue Designer Fashion Fund in 2010. Since launching Erdem continues to offer beautifully crafted pieces in stunning prints and feminine silhouettes.