Edun was founded by Ali Hewston and the Bono of U2 in 2005 with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same.
Under the creative direction of Sharon Wauchob, the collection has evolved into an edgy and thoughtful contemporary collection using ethnic-inspired prints. While Edun sources internationally, as it grows, so does its work in Africa.










