In the 1980’s the Italian brand 120% Linen was created by Alberto Peretto from his passion for high quality natural fabrics and linen clothes for men. 120% Linen is a highly sought-after brand known for its vibrant selection of everyday staples for men. Made from the highest quality linen, this classic contemporary basics range is designed and produced entirely in Italy.
120% Linen treat and dye their fabric just after the production of the garments to ensure a level of softness that gives the clothing a close-fitting structure but in a natural and relaxed way. The linen clothes for men come in an array of colours and offer great separates to update your holiday wardrobe. 120% Linen says "The raw linen, a very “cool”, resistant fiber, is selected from the best resources worldwide and printed, embroidered or mixed with silk and cashmere, always in style and in tune with the dominant fashion trends."
Find 120% Linen's SS14 collection online at Boutique 1.