Boutique 1 Concept

Boutique 1 Concept

The Lifestyle Destination

Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some of the world’s most coveted designers from around the globe. The Boutique 1 brand is renowned for personalised service, exclusivity & luxury, and also for its pioneering spirit. Launched in 2003 as the UAE’s first high fashion multi-brand concept, Boutique 1 now has three stores across Dubai and Beirut.

The Dubai stores are located within the city's fashion hubs - The Walk at Jumeirah Beach Residence and the Mall of the Emirates. In Beirut the store is located in the Central District on Park Avenue. Each store attracts the most discerning shopper, thanks to the unique and edited collections from world renowned designers, many of which are exclusive to Boutique 1.

Boutique 1’s flagship store in the Mall of Emirates, Dubai, is located in the prestigious Fashion Dome and spans 2,000 square meters. The store brings a feeling of understated luxury to the retail experience, showcasing the latest and best in fashion and lifestyle talent. Separating the men’s and women’s section is an architectural fin: showcasing a dark rich palette for menswear and a light luxurious ambience for women.

Boutique 1’s second Dubai store is set on the glamorous beachside location of The Walk, and encapsulates 2,000 square meters across two floors. In addition to fashion and beauty, home accessories and books are also on offer to combine culture and design within one luxurious environment.

Catering to one of the Middle East’s fashion hubs, Boutique 1 Beirut is situated on Park Avenue, a prestigious street in the heart of Beirut’s Central District. Displaying a different interior but with the same concept, the store covers over 1,000 square meters and presents fashion, beauty, home accessories and a book section.

Boutique 1 buyers scour the globe to bring the very best in design talent to all Boutique 1 stores - whether online or offline. Alongside the highest levels of personalised and bespoke service, it is this that undeniably sets the brand apart.

"The Boutique in Boutique 1 highlights our personalised approach, and the 1 confirms and reinforces our commitment to build on our position as the premier destination for fashion and design in the region. Boutique 1 looks forward to welcoming you in store!" says Ziad Matta, CEO of Boutique 1.

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