Missoni is an Italian fashion power house, based in Varese. The company was founded in humble beginnings, in the basement of couple Ottavio (known as Tai), and Rosita Missoni in 1953.

The Missoni label has grown to become known as one of the most influential fashion houses across the globe. Its reputation for vibrancy, colour and innovation is upheld season after season by collections of predominant knitwear in silk, wool and rayon that maintain the multi-hue signature of the brand.

The family run business is as relevant today as it was over fifty years ago; creating a continual impact within the industry. The brand is notorious for a sometimes unconventional mix of colour and pattern, always cut to perfection.

An emblem of the aesthetic and technical innovation that forever changed the identity of knitwear, Missoni is not just one of the world's most prominent fashion brands but has introduced a joyful, nonconformist way of dressing and living with its casual, colourful, ‘mix & match’ creations. The Missoni idea of elegance is a unique combination of shades, textures, patterns and the ‘put-together’ which is completely authentic and unmistakable.


Mall of the Emirates
Phone:+ 971 4 395 14008
Fax:+ 971 4 395 1414

Opening hours:
10 am to 10 pm Sun-Wed
10 am to 12 am Thu-Sat

Dubai Mall
Phone:+ 971 4 339 8686
Fax:+ 971 4 339 8668

Opening hours:
10 am to 10 pm Sun-Wed
10 am to 12 am Thu-Sat

2 Park Avenue, Beirut Central District
Phone:+ 961 1 981 66
Fax:+ 961 1 981 660

Opening hours:
10 am to 11 pm Everyday

193 Sloane Street, SW1X 9QX

Opening hours:
Mon to Sat: 10:00 – 18:00
Wednesday: 10:00- 19:00
Sunday: 12:00 – 18:00