Concept
The fashion destination
For service, environment, exclusivity and luxury, Boutique 1 is without equal. Its founders, Lena and Ziad Matta, have assembled a world-class team of buyers, dedicated style advisors and sales and service personnel. The word ‘Boutique’ stands for personalised service, brand intimacy, exclusivity and luxury because, despite the impressive scale of the store, the customer experiences all the benefits of a small boutique – the passion of the people behind it shines through. In this way, the name recalls the founders’ mission for the store. The number 1 in our name symbolises Boutique 1’s many firsts: - Boutique 1 is the first retailer in Dubai to expertly collate over 200 established and emerging fashion and beauty brands in one place. It was also the first to debut many of these brands in the region. - Boutique 1 combines luxury with youthful energy in a region where these qualities were previously never paired. - Boutique 1 is the first fashion retailer in Dubai to launch its own magazine. Vitally, the number 1 in Boutique 1 signifies our commitment to build on the position as the primary destination for those seeking an unrivalled fashion experience.
