Denim
Acne
Ambition to Create Novel Expressions
ACNE Jeans is not a reference to pubescent fashion, but the denim branch of Stockholm-based design firm ACNE, an acronym for Ambition to Create Novel Expressions. The denim line was launched 1997 when ACNE designed 100 pairs of jeans to distribute to friends and family and their popularity meant the collection was released to the public the following year.
J Brand
A brand apart
To create a combination of sexiness and style in women's jeans while allowing their wearer's to feel comfortable has ensured that J Brand (the brand of Jeff Rudes and celebrity stylist Susie Crippen) fans include Victoria Beckham, Kate Moss and Angelina Jolie.
London Denim
London attitude
Designer Simon King founded London Denim in 2001 and captured the attention of the fashion world by creating customised designs on his denim. Using 14 ct gold plated buttons and rivets across a range of blue and more vibrantly coloured think cyan, magenta and sunflower - denim, King has made London Denim one of the most luxurious streetwise brands on the block.
Made in Heaven
Dream fit
Made in Heaven jeans were originally created in the 1960s and named after their mission to create the ultimate fit, flattering denim. Jane Birkin and Farah Fawcett Majors were style icons of the time seen wearing the brand owned by Tony Lonsdale and his model wife Chekkie Maskell. Recently their daughter Chloe Lonsdale revisited the archive and relaunched Made in Heaven for the modern girl. The philosophy stays the same.